Total Transparency

We treat our customers how we’d like to be treated. We’re going to overshare with you. How we make money. How we earn you money. We’re going to pull back the curtain on the industry and show you all the ways the system was built against you, and you’re going to help us change that by trading with us and spreading the word to your friends. Radical transparency for a financial revolution.


Let us be totally clear

with you


No Hidden Charges

Brokerages let you trade for free so they can make money off of you without you even knowing how. That opacity works in their favor, not yours.


Real-time Knowledge

We tell you how much money is being made on your account, and return far more of that profit back to you directly.

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"Free" Trading vs. "Fair" Trading

A percentage of the money we make off of your trades is going to come right back where it belongs. In your pocket, not ours. It might not seem like a lot at first. But it’s more than anyone else, and it adds up over time. That’s how “fair” beats “free.”


Honesty and Transparency

We're truly on the side of investors. We show our customers exactly how we make money, and also pay you a dividend out of our own pocket just for trading with us.

Join an Investing Community for Curious Minds

Get Free That’s Honestly Free

Get paid for your trades

The happier you are that your trades are “free,” the fewer questions you’ll ask your broker. So, here’s our thought. We’re going to be fully transparent with you about the money we charge you, and the money we pay you. Will your existing broker do that?


We're on a Mission


We created All of Us to put investors' interests first, not financial institutions. To be more open about the differences between ‘free’ trading and ‘fair’ trading. To give investors real-time knowledge of how much money is being made on your account, and to return far more of that profit to you directly. You might say we’ve picked up where Robinhood and other brokerages left off when it comes to “free trading.”

Ready to get started?


Rest assured, we're a card-carrying member of the Financial Industry Regulatory Authority (FINRA) and the Securities Investor Protection Corporation (SIPC), which protects securities customers of its members up to $500,000 (including $250,000 for claims for cash). Explanatory brochures are available upon request or at


Securities offered through All of Us Securities LLC, a wholly-owned subsidiary of All of Us Financial Inc.  Equities and ETF’s are offered to self-directed customers by All of Us Securities.  


While All of Us does not mark up fees or service charges it incurs in servicing clients, it does pass some of those fees through clients.  Current information can be found on our Fee Schedule.  Relevant SEC & FINRA fees may also apply.


All of Us Securities is currently registered in all 50 states and the District of Columbia.  This is not an offer, solicitation of an offer, or advice to buy or sell securities, or open a brokerage account in any jurisdiction where All of Us Securities is not registered.  Additional information about your broker can be found by clicking FINRA Public Disclosure Program (BrokerCheck).

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