Four ways we make you money
Payment for Order Flow
Do better than "free commissions". We give you 10 percent of our payment for order flow.
No Maintenance Fees
We do not charge fees for account maintenance or inactivity.
We give you 30% of the money we make from securities lending.
Interest on Cash Assets
We give you 100 percent of the interest made on your cash assets.
It adds up over time
Here's how it adds up
Not paying fees for trades is one thing, but getting a slice of our revenue stream is another. Other firms keep the money paid to them for lending out your stocks and payment for order flow and put it to their bottom line. We believe in sharing that money with you. While it might not seem like a lot day-by-day, it adds up over time.
We're on a Mission
We created All of Us to put investors' interests first, not financial institutions. To be more open about the differences between ‘free’ trading and ‘fair’ trading. To give investors real-time knowledge of how much money is being made on your account, and to return far more of that profit to you directly. You might say we’ve picked up where Robinhood and other brokerages left off when it comes to “free trading.”
Rest assured, we're a card-carrying member of the Financial Industry Regulatory Authority (FINRA) and the Securities Investor Protection Corporation (SIPC), which protects securities customers of its members up to $500,000 (including $250,000 for claims for cash). Explanatory brochures are available upon request or at sipc.org
Securities offered through All of Us Securities LLC, a wholly-owned subsidiary of All of Us Financial Inc. Equities and ETF’s are offered to self-directed customers by All of Us Securities.
While All of Us does not mark up fees or service charges it incurs in servicing clients, it does pass some of those fees through clients. Current information can be found on our Fee Schedule. Relevant SEC & FINRA fees may also apply.
All of Us Securities is currently registered in all 50 states and the District of Columbia. This is not an offer, solicitation of an offer, or advice to buy or sell securities, or open a brokerage account in any jurisdiction where All of Us Securities is not registered. Additional information about your broker can be found by clicking FINRA Public Disclosure Program (BrokerCheck).
*Actual shared revenue will be based on mix of holdings, trading activity, and cash balance held, and can be lower or higher than 1%. Example shown assumes shares loaned at average annual hard to borrow rate of approximately 6% across portfolio.
**Click here to read the full terms and conditions of the Sharpeshooter Challenge.