Why All of Us?

We created All of Us to put investors' interests first, not financial institutions. To be more open about the differences between ‘free’ trading and ‘fair’ trading. To give investors real-time knowledge of how much money is being made on your account, and to return far more of that profit to you directly. You might say we’ve picked up where Robinhood and other brokerages left off when it comes to “free trading.”