The All Of Us Story

After decades of experience in the financial industry our founder, Al Grujic, had had enough. He began to realize the industry was designed to keep ordinary people on the sidelines.

All of Us was created to change that. We share every revenue stream we make with our members. We not only protect their data, but monetize it for them. We make money for our members first and our company second.

All of Us is headquartered in the San Francisco Bay Area. 

Why we created All of Us

We believe that people want to do business with a company that is ethically-skewed to serve them. That millions of people will put their hard-earned money and investments on a platform built on total and utter transparency.


That people should be paid part of the revenues we make being the custodian of their assets. That our customer's data is their data. Finally, we believe the time has come for a seismic shift in our industry that serves people's best interests over financial institutions.


That's why we built All of Us in the first place.

Our Promises To You


Your data is your data

We believe your data is your data, period and it should benefit you, not your broker. If you'd like us to, we can show you how to make money off of it. You won't find that anywhere else.


We always share our revenue

If we make money, you make money. We share the revenue we make from you being our customer with you three ways, including securities lending, payment from order flow and interest earned on your cash.


We did our homework

We're a registered broker-dealer in all 50 states and members of both FINRA and SIPC. So you can rest assured your holdings are covered up to $500,000 (up to $250,000 for claims of cash).


Our Founder

Al Grujic


AoU Nickname: Gandalf

Founding Partner, CEO


Rest assured, we're a card-carrying member of the Financial Industry Regulatory Authority (FINRA) and the Securities Investor Protection Corporation (SIPC), which protects securities customers of its members up to $500,000 (including $250,000 for claims for cash). Explanatory brochures are available upon request or at sipc.org


Securities offered through All of Us Securities LLC, a wholly-owned subsidiary of All of Us Financial LLC.  Equities and ETF’s are offered to self-directed customers by All of Us Securities.  


While All of Us does not mark up fees or service charges it incurs in servicing clients, it does pass some of those fees through clients.  Current information can be found on our Fee Schedule.  Relevant SEC & FINRA fees may also apply.


All of Us Securities is currently registered in all 50 states and the District of Columbia.  This is not an offer, solicitation of an offer, or advice to buy or sell securities, or open a brokerage account in any jurisdiction where All of Us Securities is not registered.  Additional information about your broker can be found by clicking FINRA Public Disclosure Program (BrokerCheck).


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