LET’S BUILD A WHOLE NEW WORLD OF INVESTING. POPULATION? ALL OF US.
Here’s how we see it. There's no such thing as free trading. But there is fair trading. There's no such thing as transparency in trading. But there’s more opaque and less opaque. There’s looking out for ordinary people, and there’s taking advantage of them. There’s a right way to do things, and there’s Wall Street’s way.
See what happens to the financial system when it's built to benefit all of us.
"IF YOU WANT TO GO FAST, GO ALONE.
IF YOU WANT TO GO FAR, GO TOGETHER.
THIS IS NOTHING SHORT OF A REVOLUTION. IT’S TIME FOR ALL OF US TO BENEFIT,
NOT JUST SOME OF US.
THE RACE TO ZERO
There was a time, in the not too distant past, when judging online brokers was easy. That all went up in smoke when fees went to zero. What separates the wheat from the chaff now? When everything is free, what’s valuable? What makes one place better than another? How can anyone be sure they're getting a good deal, when they aren't provided all the information about how their broker is making money on them. Here's an idea. Try asking your broker how much money they made off you last year. We bet it's a short, uncomfortable conversation.
FREE ISN'T FREE, BUT FAIR IS FAIR
We stand for a whole new world of investing. One which knows that free is anything but free. It's a trap to get ahold of your assets and make companies money, not customers. Our members share in every revenue stream we have, a transformative industry first. For example, they share in payments received for orders when they trade, commonly known in the industry as payment-for-order-flow. Customers are also shown on their homepage exactly how much money All of Us has earned on them year-to-date, as well as how much we have saved them. This is unheard of radical transparency that is raising eyebrows in a retail brokerage community used to not sharing exactly how they make money.
ME VERSUS US
Self-directed investing is a lonely pursuit. But does it have to be? We're imagining a whole new world of people working together to change that. We believe all our members grow stronger when supported by other members. People to get ideas from. People to compare one’s self to. People to compete with. We see a person. You. Not a faceless account number. And we know the power of what's possible when you, investing on your own, become one of us, investing alongside others - our huge community of members.
A QUIET RIOT
Together we can change the game by re-writing the rules. Leaning into our collective belief in what’s right and what’s wrong. Putting the rights of investors before the wants of the financial system. We strongly believe it's time for a movement in investing. A purpose driven pursuit to build a system that serves us all.